An initiative of

who we are

Imagine a world where media & creativity get along perfectly. Imagine a partner who likes to work with others and helps you to combine the strengths of SBS - Mediahuis - Roularta and IP. This is Who We Are! Collaboration is our DNA. Since 2012, we are the glue between creativity and media. The Pool is an independent cross-media hub providing cross-media opportunities and solutions for advertisers and agencies, with a proactive and reactive impact.

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what we do

The Pool unites and combines strong media brands across all sales house borders, and allows advertisers to tell a story by listening to them and their agencies, engaging in a dialogue, homing in on concrete national and regional briefings, and offering them effective solutions.

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Cross Packages

Reaching out to a large audience, within a defined target group, format or theme with maximum return and minimum waste, stop reading and check our offer here below!


Focus on target audience. We define 4 Must See targets for you.


Cross Topical

Cross-media Top Topicals, year round, playing on hot topics.



Cross-media offer for our most powerful formats.



Het Beste Café van Vlaanderen Goes Late Night

Het Nieuwsblad and VIER create the perfect link to find the best café in Flanders . . .

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Pure Coffee Pleasure

Coffee is tastful, Coffee is exciting, Coffee askes for more explanation and Coffee combines dreams and adventures. But Coffee is also aware of the environmental impact and what to do about it . . .

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