CORENDON - Travel Global, Act Local

Corendon

Corendon knows the way to the sun and I dare to say that The Pool has found the right ticket to get all travellers to the pool and back. Our strong partnerships acts local and national to create global dreams.

Concept

For Corendon, we created an ongoing crossmedia strategy. We started in 2017 with a regio-focused Maastricht campaign, including local TV, Marketing Partnerships with ‘Het Belang van Limburg’ and ‘Gazet van Antwerpen’. The perfect interaction between content & conversion results in a full strength partnership in which we are always looking for new ways of telling the Corendon Story to the traveller.

In 2018, we introduced TV, using Cor & Don to give Corendon a national image boost, increasing the SOV & maintain the tactical & marketing approach. Fe. “Met Corendon & Het Nieuwsblad naar het WK Cyclo Cross” in Denmark.

 

mediamix

  • VIER, VIJF, TV Limburg, RTV, Thematical TV-Channels SBS
  • RON Mediahuis/SBS
  • Het Belang van Limburg, Gazet van Antwerpen, Het Nieuwsblad

doelgroepen

  • Elderly
  • Family
  • Regional Targeting

Results

Yearly evaluation makes our partnership stronger & more performant. Constant monitoring of the possibilities, opportunities & market changes result in new ways of communication & a stronger  understanding of the clients needs.