Pop UP Bar Doux - Ultra Doux

Bar Doux

To tell the exotic story of Ultra Doux, we have launched Bar Doux, a Pop up Bar , located at the Meir in Antwerp with a total brand experience & story telling worked hand in hand.

Briefing

Create a branded content Boost Ultra Doux in the north by increasing involvement, range & brand experience

Concept

We have created a series of (video)editorials in a selection of Flemish magazines & websites to highlight the rich variety of Ultra Doux products in combination with the influence of well chosen ingredients.

To tell the exotic story of Ultra Doux, we have launched Bar Doux, a Pop up Bar , located at the Meir in Antwerp with personalized samples, discovery zone, full product range, smoothies, advice, wash & go and many more…

A strong combination of story telling, brand experience & street visibility.

 

mediamix

  • Flair National, Libelle, Nieuwsblad Magazine
  • flair.be, Libelle.be
  • Nieuwsblad Magazine

doelgroepen

  • Active women
  • Family

Results

Working the other way around opens new perspectives. We created the Brand Experience to tell the story. We call it a strong win win in which experience, feel, taste, sales boost, POE and activation created a very positive TOM for Ultra Doux, L'Oréal.