Katrien Willems

A media lover with a passion for good content AND a lot of sales experience?  Yep, that’s me!  I’ve been around in medialand for almost 20 years now, and I have filled various sales functions, first with Think Media, later with De Persgroep and Native Nation.  So, I’ve lost my heart to this industry.

Is there anything more beautiful than to set people into motion through strong campaigns, interesting stories, or top entertainment?  I’ve got storytelling in my blood.  Everybody loves a good story.  The only thing is, nowadays, a lot of nonsense gets produced.  Content nobody has been waiting for, or aimed at the wrong target audience.

That’s why I strongly believe in The Pool’s story.  We insist on our independence, and we don’t have to opt for a specific media or channel.  We offer the best advice tailored to the advertiser’s needs and expectations.  We are lucky to be able to work with a whole bunch of talented people in all the sales houses, each with their own specialty.  People driven by a passion for their trade, who strive for originality.

We would very much like to make a difference; for ourselves, and also for the advertiser.  We want people to enjoy themselves, we want to inspire them, give them pause for thought, or sometimes even just make them laugh.  That’s what I endeavour to do each day, via The Pool.


Sales Manager

Sales Director
Think Media Magazines

Sales director  De Persgroep Advertising

Business Development Manager Publishing
DPG Media

Business Development Director

since 2019
Crossmedia Ambassador The Pool